The fuel hike can be passed on to passengers by increased ticket pricing. Further, an in-depth analysis of Qantas suggests that the core goal of Qantas is to enhance its domestic business by paying higher attention to its customers, strengthening the presence of its low cost airline Jetstar so as to provide its customers with the opportunity to select from low cost travel to highly premium services.
However, an effective understanding of external environment can become possible through undertaking Weakness of jetstar analysis which stands for political, economical, social and technological factors.
Qantas should cut down the cost of its services which it Weakness of jetstar do by reduction of 3rd party contractors through development of efficient in-house and quality services. At the end ofit was announced that Jetstar would fly to Perthfrom Avalon Airport.
Prominent employee who depart to other airlines which causes loss of strategic knowledge.
It services very wide market through subsidiary brands like jet star, Qantas Links, Qantas Holidays etc. The SWOT analysis has revealed about the important strengths and weaknesses including the opportunities and threats as suffered by the airline.
The internal environmental analysis of Qantas through applying all these tools is performed as follows: The value chain analysis is an important strategic tool that indicates about the activities carried out by an organisation in order to deliver valuable product or service to final consumers.
Increasing airline prices due to rise in the prices of jet fuel. In order to serve more passengers new aircraft fleet has been announced which has been leased and this will help in creating more employment opportunities in Australia and expansion of airline business and enhance the servicing efficiencies.
The major impact identified on the airline industry includes lower airline load factors, higher losses and because of this, there are various airlines that are no longer within business. It should handle its weaknesses by taking actions like it should make the flight conditions and services clearly and increase the prices giving proper justification and the pricing should be competitive.
Qantas can make donations to political parties and Weakness of jetstar the political groups to seek the governmental support. Threat of New Entrants The barriers for entry of new entrants are very high the reason being the amount of intellectual capital needed for the kind of work done by Global Crossing is very high.
The slipper tanks were removed and placed on the first prototype. Very high dependence on Australia due to its location. Implications and Actions from SWOT From the above SWOT analysis it can be inferred that the strengths of Qantas make it a well respected and an airline which infuses public confidence and it has good selling prospects on the basis of its brand name.
This is mainly possible to Qantas because of its alliances with other major air carrier in international countries.
JetStar Modified version, fitted with four Garrett TFE turbofan engines, and equipped with redesigned external fuel tanks. Although owned by Qantas, its management operates largely independent of Qantas through the company formerly known as Impulse Airlines.
Very high dependence on Australia due to its location. At the same time, the company is highly committed towards its environmental performance Qantas Annual Report, This would lead Etihad subsidising the domestic business of Virgin and result in weakening of Qantas in domestic market.
PEST analysis is an important strategic management tool that is mainly helpful in analysing the external environment of an organisation. The wings hold 10, pounds of fuel, and each slipper tank holds 4, pounds of fuel for a total fuel load of 18, pounds.
It should keep competitive pricing structure. The reason being there are numerous suppliers or providers which can supply network equipments, but since Global Crossing like any other company gets committed and constricted to one company once they choose to or start using their product.
This brand image of the airline can be regarded as one of its major intangible resources. Internal Environmental Analysis This section of the report is aimed at performing an assessment of the internal environment of Qantas. In order to cope up with the regulatory changes as imposed by the government, Qantas has included resilience and crisis management strategies into its strategic planning.
The airline industry in Australia is also highly affected by the swings and roundabouts in the global and national economic systems Uwagwuna, On 1 AugustJetstar announced that it had signed an agreement with the Northern Territory Government to make Darwin International Airport an international hub with plans for seven aircraft to be based in Darwin.
Qantas should enhance its bargaining power which will give it better control to establish pricing and it should step up the flying destinations and it can so do by advertising flight locations domestic which have been added by exploring untapped markets.
Essay External and Internal Environmental Analysis. External and Internal Environmental Analysis Charles Johnson STR January 9, Professor Virginia Green External and Internal Environmental Analysis Theez Doggs is a start-up restaurant in the City of Inglewood, CA.
Internal Analysis (Strengths and Weaknesses) Strengths. Qantas Airways Limited has strong business strategy with full service and premium as well as Jetstar focuses on the low cost fare. (Qantas Airways Limited, ) The company has high strong brand recognition and brand reputation which receive the award for the best premium economic class.
Application. I applied online.
The process took 3 days. I interviewed at Jetstar Airways (Phuket (Thailand)) in August Interview. First day is prescreen ( people), they will have 4 interviewers and each person will randomly pick by the queue and then wait for the call in the evening.
Jetstar Airways STP. Segment.
Customers looking for cheap fares. Target Group. Middle Class/Low income groups. Positioning. Low cost. Jetstar Airways SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jetstar Airways: 1. Extensive domestic and regional presence as it is one of the top three service providers 2.
Jetstar Airways Review of the Marketing Strategy and Its Effectiveness Student name: Li Wei, ACCA registration number Word count:® A review of the marketing stargety of an organisation and its effectiveness.
Part 1: Project Objectives and Overall Research Approach The lack of profitability has been a major weakness but the group has an impressive list of strengths and opportunities. AirAsia X launched after Jetstar began its long-haul operation but has surpassed Jetstar as a larger widebody operator.
Its large order book ensures it .Weakness of jetstar